White Papers
The Ten Most-Ignored Email Best Practices
Written by Stefan Pollard
Over the last several years email has become one of the most preferred marketing tools and publishing channels today. Email marketing techniques and best practices have evolved and every email marketing program seems to follow a set of email marketing best practices. Some of these include signing up new subscribers and optimization of the email message for the best possible view.
How To Re-Opt-In Your Email List
Written by Anita M. Taylor
You've heard it time and time again: If you want to dodge ISP filters and get into your subscribers' inboxes, you've got to clean your list. But what exactly does "clean your list" mean? And how the heck do you do it? Here are the nuts and bolts, with real-life data from our recent re-opt-in campaign – a campaign that many of you actually participated in.Before we delve into the details, keep in mind that "re-opt-in" is just a fancy way of saying, "Get your subscribers' permission .....
25 Tips To Tune Up Your Email
Written by Anita M. Taylor
We pulled together a list of 25 simple tests you can apply now to all aspects of your email marketing program: message design, content and format; the way you promote your email program on your Web site and other places; sending frequency; and new channels to distribute messages.Most are basic A/B split tests, involving mainly how you design, write and send your email messages. Others monitor how your email interacts with your Web site, or ask you to create something new and test the...
